There has been a lot of talk and hype about the Web. Is it important? Is it relevant to me? Is it relevant to my business? At LAS Solutions we believe that the Internet and Web are very important to businesses today and in the future. We understand the importance of allowing businesses to concentrate on what they know, whilst we concentrate on delivering solutions.
Today the World Wide Web is used to distribute and retrieve information from all over the world in a consistent manner via the Internet. This ranges from displaying simple text and images, to streaming video and audio. Additionally, businesses are integrating the Web with existing business channels to deliver products and service to a wider audience in a more efficient and cost effective manner. These businesses are using the Web to create better relationships with existing customers, and make it easier for new customers to do business with them. At LAS Solutions we pride ourselves on being in a position to help small businesses define and realise an on-line presence, from simple on-line marketing (brochure ware) to fully-fledged e-commerce sites.
In short, e-Commerce is conducting business online. The most obvious manifestation of e-commerce is selling products online, however, any form of business conducted online is said to be e-commerce. Exactly what e-commerce project a particular company embarks upon depends entirely on their line of business and their objectives. Examples of e-commerce projects include;
- Online retailing
- Customer service centre
- Marketing and customer profile capture
- Dissemination of information
- Business-to-Business ventures.
If you do not currently have a presence on the Internet, LAS Solutions can help you evolve a professional online presence via an incremental approach. The stages in this incremental approach are outlined below;
- Provide company and product information
- Providing customer support for products or services
- Support electronic transactions for the above products
- Personalise interactions with customers
- Fostering community
Adopting an incremental approach to your e-Commerce presence allows this technology to be embraced at a speed suitable to your business.