The financial potential for a successful e-Commerce venture is immense. The truth of the matter however is that there are far more e-Commerce failures than successes. In the fast changing area of the Internet it is essential to select a Technical Partner for your e-Commerce venture that has the skills and experience necessary to help make your venture a success. LAS Solutions has a proven track record in Internet technology, defining Internet solutions for clients of all sizes in a variety of business domains. At LAS Solutions we have the necessary experience to help you every step of the way, from strategic planning right through to hosting your final site and subsequently, its ongoing support.
At LAS Solutions we know that there is far more to providing a successful e-commerce solution than just simply deploying an “off the shelf” website to sell products. An e-commerce site should never be considered in isolation, it should be thought of as an integral part of your business and integrated with existing business systems and procedures. This integration affords your business two major advantages; it allows you to provide your customers the same efficient service they are used to through your other sales channels, and secondly, it allows you to reduce costs by leveraging your existing investments.
Having an e-commerce solution that is tightly integrated into your existing systems and processes is a good start, but you will probably still be one of many people providing the same service on the web. For your site to be successful you also need to differentiate it from your competitors offerings and make your customer’s online experience as compelling as possible. Examples of differentiators include personalising each customer’s online experience, providing quality customer support online, providing a fast and efficient site, fostering community, providing useful content and targeting this to your customers, reminder services etc. At LAS Solutions we understand exactly how to build an e-commerce site to your custom requirements in such a way that it will attract customers, provide a compelling online experience and attract customer back to your site again and again.
An e-commerce venture requires clearer objectives, integration with existing systems and procedures, and a plan for the evolution of your solution over time. A specialist consultant from LAS Solutions will work closely with you in order to define these key elements. The result of this consultancy will be a tailored e-commerce strategy for your company, defining what is required today, what is required tomorrow and a roadmap for the transition.
After defining your company’s e-commerce strategy, the next stage is to physically build the e-commerce site and make any changes required to existing systems to provide seamless integration. Delivery is broken down into several stages, design, implementation, and testing. Underpinning these stages is project management.
During the design phase the look and feel of your site will be defined, together with the detail of exactly how the site will function. A series of mock-ups will be shown to you to give you early visibility of what the final solution may look like. At this stage detailed designs will also be produced for any changes required to existing systems. Finally, we will help you design any changes that need to be made to your existing procedures to ensure the continued smooth running of your business.
After the final designs are agreed LAS Solutions will construct the website to the agreed specifications. We will also construct any programs required to integrate the solution with your existing business systems.
One prerequisite in any computer solution is reliability. If your solution is unreliable users will not tolerate it, they will simply move to one of your competitors. Any solution developed by LAS Solutions goes through a comprehensive quality management system helping to ensure that a quality, well-tested product is produced.
One vital commodity to any small business is time. You do not have or wish to spend the time managing the implementation of your e-commerce solution. You want to ensure that your requirements are well understood and then have confidence in your Technical Partner to realise your e-commerce vision. To this end, LAS Solutions provides project management services to co-ordinate the efforts of all interested parties. This removes the worry of day-to-day tracking, allowing you to focus on running your business, whilst at the same time being kept up to date with progress.
Promoting your site
With so many web sites on the Internet it is essential that your site be effectively promoted so that customers and potential customers can easily find it. Again, LAS Solutions has the experience to know how to best promote your site, ensuring that anyone interested in your services can easily find your site.
After a website has been delivered it needs to reside on a computer, (a web server), that is permanently connected to the Internet. As your e-commerce solution will be available 24 hours a day, seven days a week, it is essential that continuous operational support be provided. Providing web servers, continuous broadband Internet connections, and supporting the whole infrastructure 24/7 is complicated and expensive. We provide a hosting and support service at a very competitive rate as we already have access to web servers, Internet connections and support staff.
Once your site is operational LAS Solutions will provide you with on-going support and enhancements for your site. Modifying your site overtime to realise the final objectives identified during the technical strategy consultancy.